Die Antwoord (pronounced [di ˈɐntvoərt], Afrikaans for “The Answer”) is a South African rap-rave group formed in Cape Town in 2008. The group was formed by rappers Ninja and Yolandi Visser (often stylized as ¥O-LANDI VI$$ER) and DJ Hi-Tek. Die Antwoord’s image is based on a counterculture movement known as zef in South Africa, and incorporated elements of the work of photographer Roger Ballen. Die Antwoord released their debut album, $O$ (2009), free online and attracted international attention for their music video for “Enter the Ninja”. After briefly signing with Interscope Records, in 2011 they founded their own label Zef Recordz, and released their second and third studio albums, Ten$Ion (2012) and Donker Mag (2014).